My friend, Gayle, phoned me the other day. She wants to start a new craft business and doesn’t know what to call it. After discussing her vision, mission, and goals I made a few suggestions, which she liked. But it got me thinking. Gayle isn’t the only one who has asked me how do you go about naming your new business. I’ll bet you’re wondering too. Here are some excellent articles that will help guide you grow your brand for your new Christian-owned startup.
How To Name A Startup: The S.M.A.R.T. Checklist
A rose is still a rose, no matter the name, right? Not so, says Dharmesh Shah.
“A great name reduces the friction between your company and the market. It makes it easier for people to find you. Easier for people to talk about you. Sometimes, even easier for people to trust you.”
10 Awesome Free Business Name Generators
Make your tough task of naming your business more fun and easier by using tools like online generators. Even if they don’t come up with the perfect name, it will surely trigger brighter and more exciting ideas.
How to Build Your Personal Brand by Blogging
“Who are you and why should I care?” ~ Neil Patel
Imagine this profile picture is you. Would people be as familiar with it as this one of Neil Patel? It can be. Neil knows what questions to ask to get your brain pumped. A website is your online retail outlet. You can wait for “walk-ins” and let them browse, or promote your brand online through blogging to attract the right visitors to come and discover your specific solution for their specific problem.
20 actionable tips to build a winning visual brand identity
Visuals help your prospects and customers to remember your brand more easily. Canva is a wonderful tool you can use. Many features are free and purchased features are very inexpensive. There’s more to your story than just writing words. Check out these 20 tips from Canva to help you express your personality online.
5 Killer Examples of Branding Done Right
When it comes down to it, a unique brand is unlikely. There is nothing new under the sun, right? So, how can you stand out and be remembered? Jayson DeMers focuses in on the unique steps each of these five companies did to consistently build their brand that makes them different.
Have you got a branding story you’d like to share? Or, do you have a question about branding? Post your comment below and I’ll get back to you. God bless!
The big secret? Don’t wait to start, just start.