Get Seasonal with Keywords to Boost Google Rank

Get Seasonal with Keywords to Boost Google Rank

Going seasonal with keywords and keyphrases can fill up about 25% of your editorial calendar. (Check out all the 2017 holidays here.) A nice chunk of content, but there is more that can be done with “seasons.” There are the expected holidays like Christmas and Easter throughout the year, but don’t forget about: Hot sunny days Cold winter mornings Vibrant fall leaves Romantic springs Remember to make your relevant keywords super-specific. Weave them into your ads, emails, website, landing pages, social media and all marketing materials. Customers will be able to find you more easily. For example: … Read more

What Is A Creative Brief?

What Is A Creative Brief?

A Creative Brief is a piece of magic for staying organized and on target. I often get phone calls from potential customers who are starting a brand new venture or business and have a lot of questions. Usually, they are Christians with a strong desire to serve the Lord in their area of expertise. They may be too busy to write their own website content or to plan their marketing campaign, or they may be uncertain as to what to do next. A Creative Brief is the best way to unravel the uncertainty when you are first … Read more

Are You Building Your Individual Donor Strategy?

Are You Building Your Individual Donor Strategy?

Individual donors make up most of the donor pie. In Canada – between the years 2010 and 2013 – a surprising statistic emerged. Individual financial donations were down by two percentage points, but the individual average amount increased to where the total amount donated by Canadians was up 14% to $12.8 billion. (Statistics Canada). Nurture, nurture, nurture your individuals donors. Make friends with them. Donors who aren’t engaged, fall away. Friends are loyal and stay with you through thick and thin. Kae Dakin gives you tips on how to make friends and engage with your donors in this … Read more