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Get Seasonal with Keywords to Boost Google Rank

Going seasonal with keywords and keyphrases can fill up about 25% of your editorial calendar. (Check out all the holidays here.) A nice chunk of content, but there is more that can be done with “seasons.” There are the expected holidays like Christmas and Easter...

What Is A Creative Brief?

A Creative Brief is a piece of magic for staying organized and on target. I often get phone calls from potential customers who are starting a brand new venture or business and have a lot of questions. Usually, they are Christians with a strong desire to serve the Lord...

Are You Building Your Individual Donor Strategy?

Individual donors make up most of the donor pie. In Canada – between the years 2010 and 2013 – a surprising statistic emerged. Individual financial donations were down by two percentage points, but the individual average amount increased to where the total amount...